by MORGAN LINTON
Writing from Los Angeles
Despite being a proud American, California businessman Morgan Linton can’t help sharing his opinion with the world that the 2014 Olympic broadcast coverage of the CBC was vastly superior to that of NBC.
NBC’s parent company spent $775 million (U.S.) for American broadcast rights to the Sochi 2014 Winter Games, whereas CBC paid less than $154 million (U.S.) for Canadian rights for both the Sochi 2014 Winter Games, as well for the 2016 Summer Games in Rio de Janeiro.
Whereas NBC scheduled just over 1,000 hours of live streaming coverage across six NBC Universal platforms at Sochi, the much smaller CBC pumped out 1,519 hours of live Olympic programming.
NBC said at the time that it expected to earn $1 billion in ad dollars from the Sochi Winter Games, whereas the CBC told The Canadian Press prior to the event that it had expectations for only ‘a bit of profit”. Is it any wonder that our man in L.A. couldn’t stop singing the praises of the Canadian Broadcasting Corporation’s 2014 Olympic coverage?